MASC is proud to announce its unprecedented selection as one of Selfridges’s Bright Young Things
The Bright Young Things concept supports the best emerging talents in a showcase of creativity through window display design. Described by Dazed & Confused Magazine as an opportunity for “the hottest new talents in menswear, women’s wear and accessories to create their own displays and showcase their work to millions”
Situated on Duke Street, the installations were revealed on January 6th 2012 and will remain until mid March. Designers, Duncan Shaw and Billy Yick were given full creative control over the concept for the window and they have delivered an inspiring spectacle of movement and design; taking full advantage of the unprecedented exposure.
Selfridges were so impressed with MASC’S debut collection they invested in key pieces from the range, available exclusively on the 3rd floor of the Oxford Street store and online at www.selfridges.co.uk
The SS12 ‘Carry My B-52′ debut collection was inspired by the elegance and geometry of aircraft wings, the designers translated this into a signature wing-shape pleat that features across the range, incorporating expressive drape and structured angles into their dresses. Luxurious moss crepe, silk and soft-touch jersey fabrics feature panels of supple lamb nappa across the highly finished collection.
Sign-up to MASC social media and the mailing list at www.masc-studios to see the ‘making-of’ film coming soon. Twitter Hashtag #selfridgesbyt
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The MASC team can proudly announce that the debut Spring/Summer 2012 collection will be available in BEAMS, one of Japan’s finest stores.
Buyers from this high calibre stockist browsed the collection in London, selecting a range of dresses and confirming their order within minutes. It was a pleasure to meet their buyers and we look forward to announcing our collection’s Japanese debut next year. Thank you to BEAMS for their visit :)
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Graded patterns have been arriving in the MASC studio this week, meaning that the cutting and sewing of our Spring/Summer 2012 orders can begin.
Each piece is cut by hand and then made-up by our highly skilled in-house seamstress. All pressing, pleating, hand finishing and quality control is given our full attention, ensuring that each MASC garment is perfect when it leaves the studio.
Pattern pieces in the above image are from a key dress in the debut collection, the Wing-Hip Mini Dress features a striking geometric silhouette, please go to our collection page to see the dress on-body.
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MASC received high calibre exposure today from Italian Vogue online, with the wing-hip Pencil Dress featuring on their ‘New Talent’ blog. A key piece in our collection, the dress is made in vivid orange silk and was accessorised with our black Fanned-Wing pendant.
Personally selected by Sara Maino, Senior Fashion Editor, at the eminent magazine we are pass on our thanks to Sara and her team for highlighting us at Paris Fashion Week.
To see the blog go to http://www.vogue.it/talents/blog-from/2011/09/impressioni-da-parigi-3
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The first two days of the MASC SS12 showcase in Paris have been very promising. Visits from an international set of buyers, ranging from Kuwait, Italy, Japan and Paris, of course.
The collection is well suited to its underground setting and being located in an inviting corner the MASC team have enjoyed a constant flow of visitors. The Paris crowd have been very welcoming, showing interest in our debut collection and profile.
The highlight of day two has been a visit from Italian Vogue’s Sara Maino, Senior Fashion Editor. It was a pleasure to talk her through the range and introduce her to the brand.
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