Masc profile
MASC was born from the idea of equipping the human form with an armoured elegance and chic minimalism. The label will introduce women’s wear collections that translate notions of concealment, mystery and the sensation of being ‘masked’ into draped and structured silhouettes.
Launching with a debut collection of dresses and separates that feature extraordinary cutting techniques, luxurious fabrics and expressive drape. Influenced by Japanese simplicity, the form focused pieces offer geometric panelling, asymmetric hems and unorthodox silhouettes.
MASC beholds a dark and engaging identity, delivering a silently powerful presence, both effortless and disarming.
Each piece is hand made in England and belongs to an exclusive limited edition programme, being only ‘1 of 5’ in existence.
Please visit their exhibition space at the Vauxhall Fashion Scout event during London fashion Week at Freemasons Hall in Covent Garden between the 16th & 20th of September. The designers welcome you to browse the collection and meet them in person.
MASC will not preoccupied with excess or niche, the label will strive to make a connection with those who share its interests and aesthetics. MASC supports the idea of understated drama and sophistication that functions within the lifestyle of the the brand and the lifestyles of its customers; they are one and the same.
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MASC is an in-house operation, all design, product and publications are made in London, England by the MASC design collective. All work is copyright 2011© Thank You from MASC™
MASC | HIDDEN IN PLAIN VIEW.